July 22, 2015 – FOR IMMEDIATE RELEASE

Steve Jackson Games Goes Mainstream With Munchkin Hipsters

AUSTIN, Texas (July 22, 2015) – Steve Jackson Games has a long history of making obscure boutique games, but all that's changing with Munchkin Hipsters. In partnering with ThinkGeek, Steve Jackson Games ensures that Munchkin Hipsters will reach audiences everywhere, no matter what brand of locally sourced, organic coffee they enjoy (or pretend to enjoy).

Munchkin Hipsters is available first from ThinkGeek. This masterpiece of corporate brilliance is a 30-card booster with more hipster jokes than you can shake a mustache comb at.

"We love ThinkGeek and we're really excited to be partnering with them on Munchkin Hipsters," said Brian Engard, Marketing Director for Steve Jackson Games. "Also, on a more personal level, I'm really excited that we're doing a booster about people like me. Or, you know, I would be, if I could show excitement and disaffected ennui simultaneously."

About Steve Jackson Games

Steve Jackson Games, based in Austin, Texas, has been publishing games, game books, and magazines since 1980. Its best-selling game is Munchkin, with almost 7 million copies of the games and supplements in print worldwide. Other top sellers are GURPS (the Generic Universal RolePlaying System), Zombie Dice, and Illuminati. Past hits have included Car Wars and Toon. Steve's very first game, Ogre, originally released in 1977, drew almost a million dollars' worth of Kickstarter support in 2012 for a super-deluxe edition, which was released in late 2013. Whatever.

Press Contact:

Brian Engard, Marketing Director
marketing@sjgames.com
(512) 447-7866 x207

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